Praga Serene, Katraj
Case Study :
How Trivara Ventures helped achieve exceptional sales success
Overview
Praga Serene is a thoughtfully designed residential project offering modern living spaces with excellent connectivity and amenities. Despite its quality construction and prime location, the project faced challenges in driving consistent sales and visibility in a crowded real estate market.
- Katraj
- 2 & 3 BHK Residences
- Sold: 126 Units
- Duration: 14 Months
Despite its prime location and quality homes, Praga Serene was struggling to maintain sales momentum in a highly competitive market. The project faced multiple hurdles that slowed down buyer conversions:
Low Market Visibility
Limited awareness among the target audience, leading to slow inquiries.
Competitive Landscape
Several similar projects nearby made it difficult to differentiate.
Stagnant Sales Velocity
Sales momentum was inconsistent, with long gaps between bookings.
Communication Gaps
The project’s unique features were not effectively highlighted in marketing campaigns.
The Challenge
To overcome these challenges, Trivara Ventures Pvt Ltd implemented a focused mandate strategy that combined clear positioning with aggressive sales execution. By leveraging digital campaigns, broker networks, and on-site sales expertise, we created strong visibility and consistent buyer engagement.
Clear Positioning
Highlighted the project’s premium features and lifestyle appeal to stand out in the competitive landscape.
Digital & Offline Push
Launched an integrated campaign with performance marketing, social media outreach, and broker activations.
On-Site Sales Strategy
Deployed trained sales staff to manage site visits, offer personalized tours, and close deals faster.
Lead Nurturing
Built a structured follow-up process using CRM tools to engage and convert potential buyers.
Our Approach (Trivara Strategy)
- Increased site visits and inquiries within the first 60 days of mandate.
- Built a strong sales pipeline, reducing gaps between bookings.
- Achieved consistent sales momentum and improved project visibility in the market.
- Strengthened developer confidence through transparent reporting and measurable outcomes.
The Results
The success of Praga Serene showcases how Trivara Ventures Pvt Ltd’s mandate expertise can transform a project from underperforming to consistently thriving. With the right strategy, positioning, and sales execution, we helped Praga Serene gain the traction it deserved.