Sukhwani Sepia, Tathawade
Case Study :
How Trivara Ventures helped achieve exceptional sales success
Overview
Sukhwani Sepia, Tathawade stands as a prime example of Trivara Ventures’ expertise in exclusive sole selling. In a highly competitive real estate market, we successfully positioned this premium 2 & 3 BHK project as the preferred choice for homebuyers, achieving the sale of 172 units in just 9 months. Through strategic marketing, strong channel partner engagement, and on-site conversion excellence, we delivered results that exceeded the developer’s expectations.
- Tathawade
- 2 & 3 BHK Residences
- Sold: 172 Units
- Duration: 9 Months
When Trivara Ventures Pvt Ltd took on the mandate for Sukhwani Sepia, the project was facing several hurdles that required a focused and strategic approach:
Slow Inventory Movement
Despite being a quality project, sales velocity was lower than expected, with a significant number of unsold units.
High Competition
The surrounding area had multiple similar residential projects, making differentiation and customer attraction difficult.
Market Perception
The project’s unique features and value proposition were not clearly communicated, limiting its visibility among the right buyer segment.
Lead Conversion Gaps
While there was site traffic, converting inquiries into actual bookings remained a major challenge.
The Challenge
At Trivara Ventures Pvt Ltd, we knew that solving Sukhwani Sepia’s challenges required more than just marketing — it needed a complete sales and positioning strategy. Our team adopted a multi-layered approach:
Refined Market Positioning
We identified and highlighted the project’s USPs, such as premium amenities, strategic location, and lifestyle-driven design, to create a stronger identity in a competitive market.
Targeted Campaigns
Through a mix of digital marketing, channel partner activations, and localized promotions, we ensured the project reached the right buyer audience.
On-Site Sales Excellence
A dedicated sales team was deployed at the project site to provide personalized guidance, effective follow-ups, and smooth customer journeys.
CRM & Lead Nurturing
Implemented systematic follow-ups and transparent communication, ensuring no lead was lost in the sales funnel.
Our Approach (Trivara Strategy)
- 172 Units Sold in Just 9 Months
- Achieved consistent monthly sales even during off-peak seasons.
- Outperformed nearby competing projects in terms of absorption rate.
- Strengthened the developer’s brand presence in West Pune.